Take it to the next level

We bring the full power of Playtika’s resources to help grow the next generation of consumer-internet leadership.

We’ve been where you are.

And now
we’re here
for you.

Playtika Growth Investments provides growth capital and the experience and expertise of a startup turned market leader.

With Playtika Growth Investments, you gain access to far more than just capital.

Playtika Growth Investments is the Growth Equity arm of Playtika Ltd., one of the world's leading digital entertainment companies. Since Playtika’s founding in 2010, Playtika has transformed an idea into global success:

  • >20m
    active users
  • >$1b
    of annual revenue
  • >10
    different platforms
  • >$200m
    in annual marketing spend
  • >6TB
    of data processed daily
  • >1.7k
  • 14
  • 10


At Playtika Growth Investments, we leverage Playtika’s industry-leading expertise in big data and analytics, marketing and monetization, and product to help our portfolio companies deliver exceptional results.

Who we're
looking to

  • Consumer-internet and digital entertainment companies generating revenues of at least $10 million and are profitable or near breakeven

  • Ability to invest across the capital structure

  • Business models involving frequent consumer transactions and high consumability of goods and services

  • Strong management teams eager to leverage Playtika’s resources to drive growth

  • Proven products and business models

  • Companies with cutting-edge technology


Eric Rapps

Managing Director

Eric Rapps leads Playtika Growth’s investment activities as well as day-to-day management of the firm. He also serves as Director of Corporate Development at Playtika, overseeing firm-wide corporate strategy and M&A. Previously, he served as Executive Associate to the CEO of Caesars Interactive Entertainment, Playtika’s former owner, where he worked on the sale of Playtika to its current ownership group for $4.4 billion. He has a B.A. from McGill University, graduating with Joint Honors and Distinction and studied law at McGill before leaving to found his first company.

Raz Friedman

Head of Optimization Services

Raz Friedman leads Playtika Growth’s Optimization Services team, working side-by-side with our portfolio companies to optimize their marketing, monetization, analytics and products. He also serves as Playtika’s Chief Product Officer and was Playtika’s first employee. Since 2010, he has led all major product initiatives across Playtika’s portfolio of games and is an industry-leading expert in monetization and game economy design and management. He graduated from IDC Herzliya with a degree in Computer Science and served as a pilot in the IDF’s elite Air Force.

Investment Committee

Robert Antokol

Co-founder and CEOPlaytika

Robert Antokol is the Co-founder and CEO of Playtika. In 2011, only 11 months after founding Playtika, he sold the business to Las Vegas-based Caesars Interactive Entertainment for more than $100 million. Under new ownership, he oversaw the expansion of Playtika’s games portfolio, the successful transition to mobile, and an employee base that grew from 50 to 1,600 employees in five years. He has guided the company from its inception to a global leader that generates in excess of $1 billion of revenue as well as through its sale to its current ownership group for $4.4 billion, one of the three largest exits in Israeli history.

Craig Abrahams

President, Global DevelopmentPlaytika

Craig Abrahams serves as President, Global Development at Playtika, helping guide the company’s long-term growth strategy. Previously, he was CFO of NASDAQ-listed Caesars Acquisition Company and Co-founder, President, and CFO of Caesars Interactive Entertainment (CIE), where he helped lead CIE’s purchase of Playtika in 2011. He is responsible for Playtika’s 10+ acquisitions, including the purchase of Buffalo Studios (makers of Bingo Blitz), Pacific Interactive (makers of House of Fun) and EA Mobile Montreal (makers of World Series of Poker). In 2016, he co-led CIE’s sale of Playtika to its current ownership group for $4.4 billion. His prior experience includes strategic planning and investment banking roles at The Walt Disney Company and Bear, Stearns & Co. Inc., respectively. He currently serves on the Board of Directors at Redbox (a movie and video game rental company) and CareerBuilder (a human capital solutions company and jobs marketplace). He holds a bachelor’s degree in finance from Indiana University and an MBA from Harvard Business School.

Tian Lin

Head of Strategic InvestmentsGiant Network Group

Tian Lin is the Head of Strategic Investments at Shenzen-listed Giant Network Group (SZ.002558), Playtika Ltd’s controlling shareholder, where he oversees Giant’s M&A activity in gaming and minority investments in the broader TMT sector. Prior to joining Giant, he was an investment director at Legend Holdings. Prior to Legend Holdings, he was the founder and CEO of Evertrust Technologies, a technology startup in Beijing, as well as a software engineer at Bloomberg. He holds a B.S. degree in Computer Science from Carnegie Mellon and an MBA from Peking University